Helping you communicate in an evolving world

UK-based website copywriter and content writer helping businesses build meaningful relationships, get the most from their messaging and stand out in a changing landscape.

  • “Claire has a unique insight into words. She just seems to know what should be said where. It has made me rethink everything I thought I knew about copy. She doesn’t just write. She tests and stresses your whole marketing campaign. She is incredibly good. It isn’t just the words with Claire. She challenges you about the message and that is so vital, so essential.”

    Jeff Graham, Managing Director, Xor Systems

  • "Fast, responsive and adaptable, Claire gets to the heart of the brief and creates high-quality copy that conveys the message to the right audience succinctly and creatively. Not only that, but she’s a pleasure to work with, and will make a valuable contribution to any team."

    Dan Fox, Head of Copy, Dyson

  • "Working with Claire has been an absolutely delightful experience. Her writing is so astute and she responds very well to different client briefs, all with different tonalities. More importantly, it shows how human writing differs massively from cold AI copy and makes real impact in driving websites and traffic."

    Dolly Yan Stephens, Founder, X&Y Consultancy

  • “Claire jumped in right away and was super helpful to the Write Arm team. The client was very happy with her work and within days of starting had passed on positive feedback. We’d work with her again in a heartbeat.”

    Scott Vennell, Senior Account Manager, Write Arm

  • "As a small company we've been especially grateful for Claire's flexibility and support. Claire was able to really effectively capture our intentions and produced us some fantastic work from an unorthodox brief. With her wealth of experience we look forward to working with Claire again across creative, technical and strategy."

    Ronan, Founder, PID

The way you tell your story matters. It reflects your values and leads to connection, which is important in sustaining any business. I can enhance your message and help distribute it strategically – to the right places, at the right times. 

About me

I’ve spent many years working as a technology copywriter for global firms, a strategist and SEO copywriter for start-ups and an ad writer for agencies.

Packaging Brochure Thought Leadership Website Writing Strategy Internal Comms B2B Tone of Voice Blogs Social Media Email Marketing Film Scripts Newsletters Banner AI Editing Magazine DM SEO Key Messages Concepts Brand Narrative Guidelines Campaigns Sustainability Naming Storytelling

Strategy 

An effective, tailor-made communications plan and tone of voice will help you get the most out of your content, instil trust in your customer, keep consistency at the forefront and drive sales.

AI Editing

I humanise and rewrite AI content to make sure its real, optimised and unique for your audience. I have many years experience proof reading, fact checking and editing and use them to inject local nuance, personal values and critical thought back into the AI funnel.

Copywriting

From digital to print, B2B to internal comms, thought leadership to social media, campaigns to naming projects, I can help. I specialise in website writing for all kinds of industries, in particular copywriting for technology companies.

Sustainability

My existence as a business is reliant on the relationships I build and the time I spend outdoors. I can help you express and refine your own sustainability goals and land key messages where they count.

Contact me.

claire@pottercopy.com
07590764197

Devon, UK